Facebook Inc. Corporation who manages Facebook social media it officially changed its name to Meta on Thursday (28/10/2021) yesterday local time.
Facebook’s Co-Founder and Chief Executive, Mark Zuckerberg the change in the name of the parent company that also overshadowed Instagram and WhatsApp it was part of the company’s rebranding.
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Zuckerberg hopes this name change helps change citra company that is now tending to be adrift and positioning him as a metaverse player, a term taken from an iLM fiction noveliah, Snow Crash and Ready Player One that depicts the platform of the future.
His initial idea came as he bought Instagram and WhatsApp di 2012 and 2014. To create a new future for the internet, Zuckerberg is known to have spent US$ 10 billion (about IDR 141 trillion).
“So we see our business side as two segments that different. One for social applications and another for future platforms,” he was quoted as saying from The Verge, this Friday (29/10).
“The idea is the Metaverse that we’re doing isn’t one of those segments. Metaverse will be the platform of the future and social experience,” Zuckerberg added.
Later, unified systems will be introduced to reach out the entire company underneath. This new change in Facebook identity is also considered to harmonize the vision of the future that it is working on today with brand identity objectives that are level higher, more technical and functional.
“Facebook is an iconic social media brand. And increasingly we do more than that, people think of us as a social media company, but the way we think is that we constitute a company technology that builds technology to help people connect to each other,” Zuckerberg said.
“We think it makes us different from other companies because everyone tries to work on how people interact with technology, where we build technology so that people can intunetraction with each other,” he added.
On the stock side, a Facebook spokesman said that The ham will start to be traded using a new ticker, namely MVRS from December 1st, from the previous FB, on the Nasdaq Exchange, one from the main bursa of U.S. Wall Street.
This is because Meta ticker is already used by Roundhill Ball metaverse ETF META, company owned by Facebook as the fourth largest ownership, behind Nvidia Corporation, Microsoft Corporation, and Roblox Corp.
However, this Facebook move is considered rebooting one of the name technology is most famous, where companies can confuse consumers. In fact, the replacement of Facebook name to Meta was trending to Twitter pic in the US, where they seem to abuse the word ‘Meh-Ta’.
“Facebook will become a prestigious company as will Oculus and other metaverse extensions,” says Tim Bajarin, chairman of Creative Strategies, streamed from MarketWatch.
“If properly managed, then Facebook (Meta) can make road map of the future,” added Bajarin.
Conclusion
Facebook joins forces with major global tech companies others who have also done rebranding before. As Google became Alphabet Inc., Apple Computer Inc. converted to Apple Inc., and Snapchat Inc. which was shortened to Snap Inc.